For Land & Building Owners:
Not Sure What to Do With Your Property?
We help owners move from “I just own this” to a clear development game plan—before you commit to design fees, rezoning, or construction.
Facet brings architecture, construction, and development thinking under one roof. Our Property Game Plan gives you a plain-English assessment of what’s possible on your land or building, what it might cost, and how it could perform—so you can decide whether to sell, partner, or build.
The Problem – Why Most Properties Stay in the Dugout
Your Property Has Potential, ONLY if you get up to bat.
Owning land or a building is one thing. Knowing what to do with it is another.
Most owners we meet:
Hear that their property has “potential,” but get conflicting advice.
Don’t speak the language of zoning, entitlements, and infrastructure.
Worry about overbuilding, underbuilding, or choosing the wrong use.
Don’t want to be pushed into a full development if it isn’t right.
Facet Development exists to bridge that gap. We sit on your side of the table, connect the dots among regulations, design, and cost, and give you a single coordinated plan.
The Baseball Diamond – A Simple Way to See the Journey
A Simple Map for a Complex Process
We use a baseball diamond as a visual to keep the process clear. You don’t need to become a developer—you need to know what base you’re on and what it takes to reach the next one.
Dugout – You Own the Property
You own land or a building. That alone puts you in the game. But without a plan, it’s idle capital and unanswered questions.
Plate – Property Game Plan (Development R&D)
This is where we start. We:
Review zoning and likely approval paths.
Test 2–3 realistic development options with basic massing.
Outline rough cost bands and potential income.
Flag risks and opportunities.
You leave with a clear sense of whether the opportunity is worth pursuing—and in what direction.
First Base – Fully Qualified Property™
We develop and help secure an approved master plan with your local planning and zoning authorities. It shows:
What can be built and where.
How people and vehicles move through the site.
Parking, stormwater, and key site elements.
At this point, buyers and lenders see more than raw land. They see a defined, approvable project.
Second Base – Infrastructure & Shovel-Ready Plan
Most projects stall here. We map and budget what it takes to move from “approved on paper” to “shovel-ready,” including:
Roads and fire access.
Water, sewer/septic, power, and data.
Fire protection needs, as required.
For many users and developers, this is the level of clarity they’re willing to pay a premium for.
Third Base to Home – Build or Exit
With a coordinated plan, approvals, and infrastructure strategy, you can:
Exit by selling at a higher value, or
Move ahead into detailed design, permitting, financing, and construction.
Facet can stay with you as an architect and development advisor—or hand off a clean package to your team.
What You Get in a Property Game Plan
What’s Included in A FACET Property-Game-Plan™
The Property Game Plan is a defined, fixed-scope engagement. Typical deliverables include:
Zoning + entitlement review in plain English.
2–3 massing options or test fits for your property.
High-level cost and income bands for each path.
A risk and opportunity summary.
Clear recommendations: sell, partner, pursue approvals, or pause.
You can share this with brokers, attorneys, potential partners, or lenders as you make decisions.
Who It’s For
A Good Fit If You…
Own land in the path of growth and don’t want to guess at “highest and best use.”
Hold an underperforming or aging commercial site with excess parking or land.
Inherited property and need to make thoughtful decisions for the next generation.
Are you an individual, family, business, church, or institution with land you may need now or in the future?
Why hire Facet?
Why Work With Facet on This Step?
Licensed architect + qualified GC + development insight under one team. 40+ years of experience in over 400 projects. We’ve learned a thing or two.
We’ve worked on everything from small infill to large master plans.
We’re not trying to sell you a building—we’re trying to get you to the right decision.
Step-by-step: you only commit to the next base, not the whole season.
Turn “I Just Own This” Into a Game Plan
Licensed architect + qualified GC + development insight under one team.
We’ve worked on everything from small infill to large master plans.
We’re not selling you a PROJECT. We’re trying to get you to the right decision.
Step-by-step: you only commit to the next base, not the whole season.

